BuildWeb

BuildWeb Website Development & Branding

For BuildWeb Media, a burgeoning web development and design agency, the foundational step was creating a strong visual identity. I spearheaded the development of their logo and brand guidelines to establish a professional and modern presence.

BuildWeb - Color Palette & Typography

Defined a professional and trustworthy color palette featuring: This included establishing a color palette and typography guidelines.

Role: Logo Designer, Brand Identity Developer.
Technologies/Tools: Adobe Creative Suite (Illustrator, Photoshop, and Adobe Color).
Typography: Selected "Microgramma Extended," a sans-serif font with a modern and slightly technical feel, for its readability and clean aesthetic (font-style: normal; font-weight: 500).

Jeep ECM - Logo & Branding

Designed a modern and memorable logo and developed a comprehensive brand identity for BuildWeb Media, a web development and design agency. This included establishing a color palette and typography guidelines.

Role: Logo Designer, Brand Identity Developer.
Technologies/Tools: Adobe Creative Suite (Illustrator, Photoshop).
Logo Concept: Created a stylized letter "B" that also visually suggests interconnectedness and digital structures, reflecting the nature of web development. Color Palette: Defined a professional and trustwo
Outcome: Developed a strong and cohesive brand identity that conveys professionalism, innovation, and reliability, providing a solid foundation for BuildWeb Media's online presence and marketing materials.

Website Development

Developed and launched the BuildWeb Media website, a platform to showcase the agency's web development and design services, portfolio, and expertise.

Developed a responsive and user-friendly website layout, ensuring optimal viewing experience across various devices.
Implemented clear navigation to allow visitors to easily explore services, portfolio, and contact information.
Integrated the new brand identity (logo, colors, typography) seamlessly throughout the website design.
Created interactive elements or animations to enhance user engagement.
Optimized the website for performance and SEO.

Role: Web Developer, E-commerce Specialist.
Technologies/Tools: WordPress, HTML, CSS, JavaScript (for custom front-end styling).
Outcome: Created a professional and informative website that effectively communicates BuildWeb Media's capabilities and attracts potential clients.

E-commerce Website Development

Developed a comprehensive e-commerce platform for Jeep ECM on WordPress using WooCommerce, which involved not only the visual build but also the intricate management of product data to ensure accurate and efficient parts identification.

Vehicle Compatibility System: Implemented a system for managing and relating product data based on vehicle year, make, and model, ensuring customers can easily find compatible parts.
Part Number Indexing & Interchangeability: Strategically indexed part numbers and established relationships for proper interchangeability of parts, streamlining the search process and reducing errors.
Taxonomy and Filtering: Designed and implemented a robust categorization system, utilizing categories, tags, and attributes to enhance product discoverability and allow for precise filtering of the extensive inventory.

Role: Web Developer, E-commerce Specialist.
Technologies/Tools: WordPress, WooCommerce, HTML, CSS, JavaScript (for custom front-end styling).

Custom Website Imagery

To further enhance the BuildWeb Media website's visual appeal and effectively communicate key concepts, I designed a range of custom imagery. This included icons, background elements, and potentially illustrations to create a cohesive and engaging user experience.

Role: Graphic Designer,, Visual Content Creator.
Technologies/Tools: Adobe Creative Suite (Photoshop, Illustrator).
Website Icons: Developed a set of custom icons to visually represent services, features, or navigation elements, maintaining a consistent style that aligns with the BuildWeb Media brand.
Section Backgrounds/Graphics: Created visually engaging backgrounds or graphic elements for different sections of the website to add depth and visual interest.
Design Principles: Ensured all custom imagery adhered to the established BuildWeb Media brand guidelines, utilizing the defined color palette and maintaining a consistent visual style. Focused on creating visuals that were both aesthetically pleasing and functional in enhancing the user experience and conveying information effectively.
Outcome: Produced a suite of custom visual assets that significantly enhanced the BuildWeb Media website's visual appeal, improved user engagement, and reinforced the agency's professional and creative identity.

Website Banners & Product Images

Designed a series of dynamic website banners and high-resolution product images for Jeep ECM's online store to enhance visual appeal and showcase products effectively.

Role: Graphic Designer, Product Photographer (if applicable), Visual Content Creator.
Technologies/Tools: Adobe Creative Suite (Photoshop, Illustrator).
Outcome: Created visually engaging banners that drove customer attention and clear, detailed product images that improved the online shopping experience.